Monday, 26 January 2015 05:00

A new image of Prada in XI’an

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The space, designed by architect Roberto Baciocchi, covers a total area of approximately 450 square metres on a single level and houses the women’s and men’s ready-to-wear, leather goods, accessories and footwear collections.

The external fac?ade, of remarkable visual impact, pays tribute to artist Carlos Cruz-Diez. Large light boxes and windows are inserted into the lower part of the fac?ade, which is clad in black marble and crowned by an imposing gold and steel-coloured aluminium structure backlit to create a unique kinetic effect both day and night.

The entrance leads to a display area exclusively dedicated to women and designed as a succession of rooms, each featuring a different atmosphere.
In the first room – defined by the distinctive black and white marble chequered flooring – green fabric-clad walls serve as an elegant backdrop for polished steel display cases inserted into marble niches and hosting the leather goods collections.

The space dedicated to the women’s ready-to-wear collection is defined by an intimate, elegant atmosphere, with green fabric-clad walls and perspex display cases exalting the products.

The area devoted to footwear is characterised by display niches, framed by polished steel profiles and cut into green fabric-clad walls and by green velvet sofas.

The space dedicated to men features masculine materials and finishes: ebony floorboards and walls, dark brown carpets and light cotto-coloured leather sofas. Polished steel shelves and display counters with drawers covered in saffiano leather complete the furnishing.