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Tuesday, 05 January 2016 12:00

Fashions Finest Launches Fashion Finest Pop-Up during London Fashion Week

Fashions Finest, now in its sixth year, has established itself as one of the 'most sought after' events during London Fashion Week. For its eleventh season it launches Fashions Finest Pop-Up.

Fashions Finest takes place at the Grand Connaught Rooms 61-65 Great Queen Street, London WC2B 5DA on the 20th to the 21st of February 2016. This season Fashions Finest launches the Fashions Finest Pop Up, an opportunity for designers to sell to the general public and for visitors the chance to buy the hottest designs straight of the catwalk from the creators.

Deborah St Louis says: “ Over the past 10 seasons we have showcased over 350 brands and seen approximately 30'000 visitors come through our doors, (average of 3000 people per season). Launching the pop-up is a natural progression. It gives emerging designers an opportunity to test the market, gather valuable feedback to scale their business offering further and of course to make money. Even for the more established designers these touch points are important to reconnect with the end-consumers directly and share their journey with them. End-consumers on the other hand get to meet the faces behind the brand and buy fashion and other products directly from the source. We are happy to see many of our designers returning. It shows we are doing something right. Since fashion naturally extends itself into art and interior, often creating exciting fusions, the inaugural pop-up shop is an interesting opportunity for designers and brands of these genres to stand-out and will be another first for a select few.”

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